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Interesting Links Home About 53-12 Join 53-12 Multisports Contact 53-12 How to find us Interesting Links                                                                                                     BIKE

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Product News
 The Latest News...


We are now clearing our remaining stock of FELT EQUILINK mtb models.

FELT Equilink One (19.5 inch) WAS £4000.00 NOW £2999.99 Save Over £1000.00

FELT Equilink Two (17.5 inch) WAS £2300.00 NOW £1799.99 Save Over £500.00

FELT Equilink Three (17.5 inch) WAS £1799.00 NOW £1399.99 Save Nearly £400.00

FELT Equilink Four (19.5 inch) WAS £1500.00 NOW £1099.99 Save Over £400.00


DUCATI bicycles now available from 53-12. We are the only Ducati Bicycle outlet in the UK. We have a range of Ducati road road mtb bikes in stock. They are available now, so don't hang about if you would like one. Please call for details, availability and prices. If you own a Ducati motorcycle or appreciate Ducati, you are sure to be impressed by these stunning bicycles.


Scott 2007 bikes now available at 53-12. Excellent reviews have recently appeared in various magazine articles, including the test winner in January's What Mountain Bike. Scott Spark 10.

The Scott range is huge and also covers Road, Triathlon, Cyclo-cross, City, Commuting and childrens bikes.


>> Hope components and lights now available from 53-12....They have to be seen to be believed.


Would you be nterested in a winter mid week mtb ride? Please call the shop for details. The ride will be on every wednesday night after the clocks go back (3rd week in October).

Hot Deals

View our hottest deals...

 Latest Deals....

We have some excellent deals to be had on certain models of 2007 bikes. Please call into the shop for the best deals around !!

ZIPP 404 clincher wheels for Shimano NOW £990.00 Save £260.00




Bike Service and Repair - Campagnolo Pro Shop...We also service Shimano and SRAM

If you need service and repair work for your bike, look no further than 53-12. We are an official Campagnolo Pro Shop and also service Shimano and SRAM, using qualified cycle mechanics. Our servicing starts at £20.00 for a basic service (gear and brake check and adjust) and we will quote you before carrying out any work. We offer fixed price servicing, with four different service levels. We are able to advise you on the best service for your bike. We have arguably the best equipped bike workshop in the area, backed up by CYTECH qualified technicians with years of valuable experience.


End of season sale now on selected bike models - All Felt Equilink models to be cleared at big saving. First come first served basis, so hurry or you might miss out on a bargain.

ZIPP 404 wheels in stock. RRP is £1250.00, We have one pair of Shimano compatible 404 Clincher wheels for £990.00, buy now and SAVE £260.00


VELOCITY Rims and Wheels

53-12 stock and import to special order the superb Australian rims by Velocity. Velocity rims are available in a great spectrum of colours such as White, Black, Electric Blue, Pink, Gold, Red, Orange, Ti Grey etc etc...We carry the Deep V in 32 and 36 hole in 700c with a machined brake surface (non machined track version is also available), Razor, Aerohead, Dyad, VXC disc rims. Please call us on 01206 505011 if you have any requirements for Velocity products. Pink rims in mtb and road rims are proving amazingly popular at the moment...We have many rims in stock. We are taking orders now for the next shipment. For more details on Velocity rims and wheels, please see www.velocityrims.com


Free Bike Position Set Up

53-12 offer a free bike set up service. If you suffer from Back Ache, Neck Ache, Numb Crotch, Numb Feet or any other ailments when riding your bike, we can help you. You could be amazed at just how good a bike should feel! Please call the shop to arrange this free service.


Wheel Building

Our wheel builder has 55 years wheel building experience and has built wheels for national champions. We can also build and repair wheels for both road and mtb 700c and 650c plus wheels for recumbents in various sizes. If you have any questions regarding workshop bookings or advice, please call us. We specialise in building with Velocity and Mavic rims.


53-12 Club Bike Rides

We have a club bike ride on Wednesday evenings at 6pm. We cover in the region of 20 miles at an average of 18 to 20 Mph (28 to 32 Km/h). We ride as a group and welcome anyone that would like to ride in a bunch. If you would like to try a session, please pop into the shop or call us so that we know you are coming along. we operate a 'As fast as the slowest rider' policy, so Ed will always ride with you if you do struggle with the pace.


Free First Service

ALL bikes sold by 53-12 recieve a free first service, we operate this on a while you wait basis & are usually able to complete it in approximately 30 minutes. We suggest that this is carried out within 200 miles of purchase.


Bike Fitting Credit Custom Build Workshop
5312 Ltd. Unit D11, Cowdray Centre, Cowdray Avenue, Colchester, Essex CO1 1BH